5 Tips For Writing Conflict Emails
Wire Fraud Scams: What You Need to Know - The Consumer Finance Podcast
Credit Eco to Go Podcast - The Results are In: Consumers Really Do Respond Better to Digital Communications
Tackling Modern Attachment and Link Challenges in G-Suite, Slack, and Teams
PODCAST: Williams Mullen's Benefits Companion - Cybersecurity Considerations for Retirement Plan Sponsors
Business Email Compromise
Employment Law Now IV-54- A Guest Discussion on 3 Significant Government Decisions
Employment Law This Week®: Recalibrating Federal Agencies, Marijuana Legalization, the Changing Nature of Work - Monthly Rundown
#BigIdeas2020: NLRB’s Actions Impact Employers in 2020 - Employment Law This Week® - Trending News
[WEBINAR] Public Records Act - Taming the Email Tiger
II-29- E-Mail Curfews, the DOL’s New Self-Audit Program, Social Media Discovery, and Other Noteworthy Employment Law Trends and Developments
Day 18 of One Month to More Effective Continuous Improvement-Email Sweeps for Continuous Improvement
Polsinelli Podcast - Avoiding Professional Liability
Is your firm prepared for Google’s latest update to Local Services Ads (LSA)? Starting next month, Google will implement new verification requirements for legal service providers designed to significantly enhance the...more
Like any other business, law firms need to combine multiple strategies to show potential clients how they stand out from their competition. In addition to creating a strong website with high-quality client-centric content and...more
Email marketing can be a powerful means of bringing in new and repeat business for law firms. When executed properly, email marketing is a highly targeted and personalized strategy for firms to remain top of mind and build...more
Let’s be honest — if you’re not tracking which marketing channels drive results for your law firm, you’re essentially throwing darts in the dark. Many legal marketers struggle to measure the effectiveness of their digital...more
Lead scoring is a powerful tool for law firms looking to prioritize their marketing efforts and focus on the most promising leads. To create an effective lead scoring model, it’s crucial to identify the key metrics that...more
Email remains one of the most powerful marketing tools available, delivering some of the highest returns on investment. However, achieving meaningful results requires a well-rounded and engaged email list. Without it, your...more
As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track the return on investment (ROI) of your efforts? How can you attribute your social media marketing...more
As a lawyer, online marketing offers countless opportunities to raise awareness about your firm and its practice areas, while generating new business opportunities from prospective or existing clients....more
As a law firm, you may face unique challenges within the competitive legal landscape. To succeed, connecting the dots between marketing and business development isn’t just important—it’s essential. When these two functions...more
The problem is simple: low engagement means missed opportunities to connect with potential clients, weakened brand presence, and, ultimately, a marketing strategy that fails to deliver results. It’s frustrating to see your...more
You’ve put in the time, effort, and resources, but your marketing still isn’t delivering the results you expected. Sound familiar? Don’t worry—you’re not alone. Before you start overhauling everything, let’s take a beat and...more
Have you ever read an email or social media message and thought, “This brand really understands me!”? That feeling is no accident; it’s the result of a carefully crafted brand tone of voice. For law firms, developing a unique...more
Getting more followers on social media may be an important goal for your law firm. That’s because a growing number of followers is a sign of expanding reach and exposure. As your firm scales, you should see a similar trend...more
Artificial intelligence (AI) has revolutionized content creation, turning what was once a time-consuming task into a smooth, efficient process. With AI tools, marketers can now produce high-quality content faster, allowing...more
How strong is your virtual handshake? Your firm’s welcome email is basically your virtual handshake, so let’s make sure it’s rock solid. Welcome Emails 101: Say it simply, set their expectations, and add value. Most...more
Where every click and keystroke can lead to a potential client, email marketing stands out as a powerful tool for law firms looking to generate demand. But what exactly makes email marketing so crucial in the legal sector?...more
The world of digital advertising is always changing. Google’s recent move to delay the end of third-party cookies gives us a bit more time, but the push for better user privacy and data protection is here to stay. In this...more
Webinars are a crucial part of business strategy. They serve as a powerful platform to showcase your firm’s competence and generate promising leads. However, holding webinars and briefly marketing them is not enough. Here are...more
Many law firms depend on Account Based Marketing (ABM) as a critical component of their business development strategy. Account-based marketing focuses on delivering personalized and highly relevant messaging and content to a...more
In the competitive landscape of legal services, standing out and capturing the attention of potential clients is paramount. Law firms and legal marketers are increasingly turning to sophisticated demand generation strategies...more
The realm of law is often associated with tradition and steadfast principles, yet even the most venerable institutions find themselves adapting to the changing landscape of business and technology. The concept of demand...more
Email has been an essential part of professional marketing since it was invented. Though tools have gotten more sophisticated and the best practices for using them have evolved, email is still one of the most effective...more
Business-to-business (B2B) demand generation in the legal industry is undergoing a significant transformation, thanks to artificial intelligence (AI). In a world where legal services are highly competitive, AI offers several...more
While convincing a prospect to take action is always the primary goal, it’s not going to happen unless you can accompany them on their journey from awareness to eventual conversion. In order for that to occur, potential leads...more
Law firms and lawyers often face unique challenges when it comes to generating new business. With a highly competitive and saturated market, it can be difficult to stand out and attract potential clients. This is where demand...more